Finding the right price point for virtual attendees
- October 9, 2020 |
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CEO Update
Marvel Photo: AAS/ Phil McCarten, Corporate Event Images When meetings switched to virtual over the spring and summer, many groups made their events free or charged a nominal fee. But some associations found they could charge lower but still substantial registration fees and cover their costs or more.Related contentRethinking sponsorships for virtual events, yearlong valueThe American Astronomical Society made registration rates for its virtual June meeting about half the rate of in-person attendance with the aim of breaking even, said CEO Kevin Marvel. AAS anticipated about 750 people for its in-person meeting in Madison, Wis., but virtual attendance was about double,… Read More
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